Case study · ClearPath Events

Twenty-five years of show.
One panel.

Cruisin' Downtown is Manchester, NH's summer car show — 45,000+ people on Elm Street, run entirely by Rotary Club volunteers, with $80,000 going to local children's and family charities every year. This is how it runs on ClearPath Events.

25
Years independent — and counting
45,000+
Attendees on the strip
$80K
Raised for local charities, every year
1
Operations panel running all of it

The event didn't have a software problem. It had twenty-five years of accumulated complexity and an all-volunteer team carrying it in spreadsheets.

The situation

Manchester Rotary Club has run Cruisin' Downtown for twenty-five years. Every dollar of the $80,000 it raises annually for children's and family charities routes through real operations: registration nights, vendor placement up and down Elm Street, sponsor checks, t-shirt sales, donations, the volunteer schedule, the security gate. Year by year, the operational complexity got further ahead of the spreadsheets.

The conventional answer at this scale is a managed-services firm — tens of thousands of dollars a year to administer someone else's event on someone else's software. The Rotary Club declined. The whole point of a volunteer-run charity show is that the money goes to the charities.

What runs on ClearPath Events

  • Registration — online car registration with Stripe payments, plus the in-person registration nights.
  • Vendor placement — a live satellite map of downtown Manchester with every vendor pinned to their spot on the strip.
  • Sponsors — tiers, commitments, and check tracking in one view.
  • Volunteers — the schedule, the roles, the day-of coordination.
  • Merchandise and donations — t-shirt sales and donation tracking, tied to the same ledger as everything else.
  • The gate — staff app with POS and QR security for day-of operations.

What changed

Same volunteer team. Same hours. The spreadsheets are gone, and with them the version-conflict phone calls, the "who has the latest vendor list" emails, and the binder that one person guards all summer. The operational state of the entire event lives on one panel that every coordinator reads from and writes to.

That freed the team to spend its hours on the parts of the show that actually matter — the cars, the music, the people walking the strip on a long Saturday afternoon.

Why we tell this story

ClearPath Events wasn't built for a hypothetical customer. It was built to run this show — real registration nights, real vendor disputes, real day-of chaos. Every feature on the Events platform exists because the show needed it. If you run an event and the spreadsheets are falling behind, you're looking at the same problem this team had.

See it live at cruisingdowntownnh.com.

Manchester Rotary Club · Cruisin' Downtown · 25 years and counting
Now accepting pilot operators

Your event has the same problem.
It deserves the same answer.

Tell us how your event runs today — registration, vendors, sponsors, volunteers, the gate. We'll show you what it looks like on one panel.